01
Contrast
Light and shadow, softness and structure, clarity and ambiguity.
About the house
Anti-fashion,
in fragrance.
A different direction
Yohji
Yamamoto
Yamamoto
Known for avant-garde minimalism and a subtle sense of humour, Yohji Yamamoto has always found possibility in unexpected combinations.
The fragrance collection follows the same instinct. Masculine and feminine codes overlap. Bright accords meet darker foundations. Familiar materials are rearranged until they feel new again.
Originally presented as a collection of six distinct fragrances, the line brings together the fresh audacity of Yohji Senses, the character of Yohji Homme and the intimate duality of Love Story.
The philosophy
Not decoration.
A presence.
Fragrance is treated as an invisible garment: intimate, expressive and shaped by the person who wears it.
02
Freedom
Compositions that resist a single definition and invite personal interpretation.
03
Memory
Scents designed to linger not only on skin, but in the imagination.