Love Story fragrance campaign with city view and two models
Love Story fragrance campaign portrait above a city

Love Story / Eau de parfum

A story written
in contrast.

Two fragrances. One encounter. A luminous expression of intimacy, distance and the beauty of what remains unspoken.

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Discover

The house

Perfume beyond convention.

A fragrance collection built on unlikely pairings: masculine and feminine, restraint and intensity, light and darkness.

Discover the story

Fragrance collection

Six distinct
olfactory portraits.

Each composition reveals a different tension, from luminous florals to deep woods and aromatic shadows.

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Woman walking through a field in the Love Story campaign
Her storyField / silence / memory
Woman looking over a city in the Love Story campaign
His storyCity / light / distance

Yohji's approach

Wake what is asleep. Leave the familiar path. Let contrast become a new form of harmony.